Build Meaningful Connections Brick By Brick This Valentine’s Day With The LEGO® Group!

KUALA LUMPUR, 26 January 2024 - This Valentine’s Day, The LEGO Group invites couples to build deeper connections through the power of creativity and play with a diverse range of LEGO sets catered to different interests. It will also be releasing the LEGO Date Night in a Box as an exclusive gift-with-purchase, available on the LEGO Official Stores on selected e-commerce platforms in Malaysia from 26 January to 18 February 2024.

Designed to bring couples closer together through the shared joy of LEGO play, the LEGO Date Night in a Box is a celebration of love, creativity and shared moments. To elevate the date experience, the box unfolds into a playmat to reveal additional ways to create a romantic ambience, including a playlist of tunes and a play zone. With this limited-edition seasonal offering, The LEGO Group hopes couples can grow their relationships through the thoughtfully curated kit comprising:

• A greeting card to pen down a message to your loved ones;
• A set of conversation cards for a meaningful time of reflection;
• A sticker pack to share the LEGO love;
• Coasters designed for enjoying your favourite beverages; and
• LEGO Heart-shaped Lock polybag to celebrate your love

Rohan Mathur, Marketing Director of LEGO Southeast Asia said, “Couples are increasingly enjoying shared experiences to enhance quality time spent with their partner. Hence, we wanted to help them view LEGO sets as tools that not only inspire the power of creative play, but also build meaningful connections and create memories. This Valentine’s Day, we hope to provide couples with a unique and playful date experience for them to celebrate and deepen their love together through the joy of building.”

An unforgettable bonding experience with diverse LEGO sets

Couples can bond while playing with a diverse range of LEGO thematic sets, from nature, travel, art and decoration, to nostalgia, experiences and movies, designed to appeal to different interests.

Those passionate towards nature can indulge in timeless buildable projects with the 10328 Bouquet of Roses – a captivating bouquet consisting of a dozen red roses and baby's breath; or grow their creativity with the 10329 Tiny Plants – an elegant floral display of arid, tropical and carnivorous species nestled in buildable terracotta-coloured plant pots. Travel and art enthusiasts can celebrate the longevity and majestic beauty of one of Japan’s most revered landmarks with the 21060 Himeji Castle, or recreate an iconic piece of Japanese art with 31208 Hokusai – The Great Wave.

Reminisce the good old days with the popular 1980s cabinet arcade game complete with a coin slot and mechanical maze with 10323 PAC-MAN Arcade. For couples who cherish experiences, unwind with the mindful building project 10312 Jazz Club and explore a variety of intricate buildings with the LEGO Modular Buildings Collection. Embark on an epic adventure with your partner by recreating scenes from beloved film series with 10316 THE LORD OF THE RINGS: RIVENDELL™, where the quest to destroy the One Ring began.

The sets are available across LEGO® Certified Stores (LCS), LEGO Official Store on Lazada, Shopee, LEGOLAND™, as well as major retailers and department stores in Malaysia, unless otherwise indicated. The LEGO Date Night in a Box will be exclusively available as a gift-with-purchase on the LEGO® Official Stores on Lazada and Shopee for a limited period from 26 January to 18 February 2024 with a minimum spend of MYR 429 on selected products.

For more information, you may visit the LEGO Malaysia website and refer to:

● Annex A – LEGO set recommendations this Valentine’s Day