Your childs permanent teeth require special care. That is why weve made this toothpaste especially for kids 0-5 years with the recommended fluoride level and 0% SLS. Taste loved by kids. Effect loved by adults. Features: - Kids have 2x taste buds than adults and do not like strong or bitter tastes. - Kids have thinner enamel than adults. Fluoride protects teeth against cavities. - Jordan toothpaste is gentle and effective and contains no SLS. - For optimal tooth brushing, use Jordan children toothbrush with toothpaste indicator.