The Iconic Secret Recipe Chocolate Indulgence® Cake Gets Another Appetising Makeover

PETALING JAYA, 21 October 2024 – Calling out to all lip balm lovers, get ready to pucker up! Secret Recipe is gifting its loyal customers a decadent limited-edition Chocolate Indulgence® lip balm to celebrate its 27th anniversary this October, collaborating with Malaysian bath and body brand, Wunderbath. This partnership promises to pamper lips with the same irresistible aroma and taste of Secret Recipe’s iconic Chocolate Indulgence® cake.

“As a proud Malaysian brand, Secret Recipe has always been big about supporting other homegrown local brands. Over the years, we’ve teamed up with some amazing local names from fashion to beauty. It comes as no surprise, then, that this year for our 27th anniversary, we’re partnering with Wunderbath to create something delicious—and we knew it had to be an extension of one of our most-loved products,” said Evelyn Lee, Head of Marketing at Secret Recipe.

With this new initiative, Secret Recipe fans can savour and show off their favourite cake flavour with the Chocolate Indulgence® lip balm, formulated from scratch by Wunderbath with plant-based ingredients.

As part of a gift-with-purchase (GWP) promotion, Secret Recipe Rewards members can get the Chocolate Indulgence® lip balm by purchasing any four cake slices. The lip balm is also gifted to all customers who purchase any whole cake.

“We are thrilled to partner with Secret Recipe once again for another exciting project! After the overwhelming response to our ‘Cake It Easy!’ Self-Care Gift Set earlier this year, we couldn’t wait to work together again. Secret Recipe’s Chocolate Indulgence® cake is such a well-loved flavour and we had so much fun formulating the different nuances and tastes within the cake. The Chocolate Indulgence® lip balm is something we can’t wait for everyone to try!” shared the Founder of Wunderbath, Evelyn Marieta.

Pamper Yourself—with Indulgence!

With this new collaboration, Secret Recipe hopes to delight its customers in more ways than one, ensuring that their favourite cakes come with a little something extra—a beauty treat that’s just as indulgent as the cake itself.

The exclusive Chocolate Indulgence® lip balm will be available from 24th October 2024 as a gift-with-purchase (GWP) at all Secret Recipe outlets in Peninsular Malaysia (except AEON Mall Taiping) and Sarawak. Customers can enjoy this limited-edition item while stocks last, valid for both dine-in and takeaway orders. The promotion applies to all categories of slice cakes, excluding Brownies and Chocolate Lava. For more information, visit www.secretrecipe.com.my.