6 Reasons Mums Are Switching to Applecrumby® for a Safer Nappy Choice

Chlorine-Free, Comfy, and Starts at Just RM25

Let’s face it. Nappies are one of the most used (and most purchased) baby items, and we all want one that’s safe, gentle, and actually works. If you’re still on the hunt or thinking of making a switch, Applecrumby®’s newly reformulated PureBasics™ nappies might just be the answer.

Here’s why more and more mums are giving them a go:

1. It’s officially safer and that’s not just talk

Applecrumby® is the first private nappy brand in the world to be awarded a Utility Patent for its 100% chlorine-free absorbent core. That means the nappy design is so unique, it’s legally protected. For mums who want to steer clear of harsh chemicals and reduce the risk of nappy rash, this is huge.

2. Every single layer is chlorine-free

Many nappies claim to be gentle, but Applecrumby® backs it up with testing. From top to bottom, all 11 layers are certified chlorine-free. Something your baby’s skin (and your peace of mind) will thank you for.

3. It’s soft, breathable, and leak-protected for up to 12 hours

With its GreenCore-Dry™ technology, PureBasics™ nappies absorb quickly and lock in moisture while staying comfortable and light. That means fewer overnight wake-ups, fewer outfit changes, and a more content baby overall.

4. It won’t break the bank

Premium nappies usually come with a hefty price tag but not this one. PureBasics™ now starts at just RM25, making it a budget-friendly option for families who want safer, high-quality care without the guilt.

5. It’s proudly Malaysian and globally trusted

Applecrumby® was created by a Malaysian husband-and-wife duo who simply wanted safer baby products for their child. Today, the brand is trusted by parents across Southeast Asia and holds certifications mums can count on:

Halal Certified
OEKO-TEX® Standard 100
Dermatest® Certified (Germany)

6. Real mums are loving it too

It’s not just celebrities and influencers. In the brand’s Kisah Kasih Ibu Applecrumby series, real Malaysian mums including TV host and mum-of-three Fiza Frizzy share their honest experiences with PureBasics™. It’s always nice to hear from other mums who just get it.

Want to try them yourself?

If you’re heading to the TCE Baby Expo 2025 (3 to 6 July at Mid Valley Exhibition Centre), pop by the Applecrumby® booth. You can feel the nappies for yourself, check out their biodegradable scented nappy bags, and even join a lovely activity with poet Wani Ardy, where you can write and send a personalised pantun postcard to someone you love.

Ready for a safer switch?
Find Applecrumby® at the TCE Baby Expo or shop online at applecrumby.com

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Penulis

Gio Adriano

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