A long time ago back in 1927, a mum and dad were busy preparing their seven-month-old daughter’s meal. As the mother—Dorothy Gerber—was straining peas for her little one’s meal, she and her husband, Dan Gerber had a brilliant idea: why not start a baby food company? After all, they already had a canning factory. This is how Gerber, a brand synonymous with high quality baby food, was born.
Today, Gerber baby foods are a global household name. Mums and dads, here is why you should choose Gerber and trust them when it comes to your little one’s nutrition.
A commitment to quality
When your child starts eating solids at around six months of age, it is natural for you to want to give your little one only the best in nutrition. After all, good nutrition is a significant contributor towards helping your child develop properly and reach their full potential. But it’s not just about the types of food you give your child.
Only the best for baby
As discerning parents, you also want to know where the food comes from; who grows the vegetables, fruits, and grains that go into the food; and what quality control, safety and hygiene measure are in place to make sure your child is getting the best quality, safest, and most nutritious food. Gerber understands exactly where you are coming from, because just like you, their top priority is also your baby’s health and wellbeing.
For decades, Gerber has been committed to their promise of feeding generations of babies the highest quality baby food. You can count on them for the highest quality because:
- 100% of their products meet all U.S. Food & Drug Administration (FDA) requirements.
- There are five different stages of safety and quality checks from farm to spoon.
- Every baby food gets over 100 quality checks.
- They have over 90 years of experience growing the best quality produce.
Continuous improvement
One way to maintain high standards consistently and continuously, is to engage in constant learning and research about, and quality testing of your product. This is why Gerber is always looking at new ways of growing, testing and making food that is healthy for babies. They regularly test their ingredients and finished foods are also randomly tested. Also, all their testing is conducted by in-house, ISO-accredited labs where international standards are followed for analytical reliability.
But it’s not just babies’ health that Gerber cares for. They also make sure they look after the earth and environment with a unique model known as Clean Field Farming™.
What is Clean Field Farming™?
The practices followed under Clean Field Farming™ ensure that Gerber’s grains, fruits and vegetables are nutritious, safe, and healthy, even for the littlest bodies.
This is achieved through careful seed and soil selection; sustainable care for the soil; ensuring that all fruits and vegetables grown will always be non-GMO; and the ability to trace all harvested crops to the farms and fields where they were grown. This is also why Gerber only partners with just a few selected farms that meet their strict Clean Field Farming™ practices.
Additionally, Gerber farmers ensure that all fruits and vegetables are picked at just the right time, which eliminates the need for the addition of artificial flavours or colour. This means that all baby food is naturally sweet, delicious, and nutritious.
As Gerber can trace 100% of their fruits and veggies not only to the farms where they were grown, but to the very fields, Gerber also makes sure they’re protected from the elements and transported carefully to stay safe and wholesome on their journey from the farm to their kitchen.
Certified organic by the USDA
Gerber’s strong commitment to quality is further reinforced by the fact that all their Gerber Organic baby foods are certified organic by the U.S. Department of Agriculture (USDA). This means that everything cultivated by Gerber farmers is grown according to the strict organic regulations and standards set by the USDA, in addition to their Clean Field Farming™ practices.
Mums and dads, you know that no one looks into quality better than a parent. This is why you can rest assured that Gerber will never let you down on their promise of only the best for baby, when, over 90 years ago, their founders were parents just like you, with sky-high standards in quality.
It is the legacy of this foundation that holds strong today and and will continue to do so in the future for babies everywhere, including yours.
If you want to learn more about Gerber baby food, including their farming methods, and safety and quality procedures, click here.
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