X
theAsianparent Malaysia Logo
theAsianparent Malaysia Logo
EnglishMalay
Product GuideSign in
  • Becoming a Parent
    • Project Sidekicks
    • Pregnancy
    • Losing A Baby
    • Conceiving a Baby
    • Adoption
    • Labour & Delivery
  • Ages & Stages
    • Baby
    • Child
    • Pre-Teen & Teen
  • Parenting
    • Parenting Tips
    • Marriage, Relationship & Sex
    • Viral News
  • Health
    • Illness
    • Allergy & Syndrome
    • Vaccinations
    • Give Health A Shot
  • Breastfeeding & Nutrition
    • Breastfeeding
    • Healthy Meal Tips
    • Formula
  • Education
    • Preschool
    • Primary School
    • Middle School
    • Special Education
  • Money Parenting
    • Tips for Parents
    • Tips for Toddlers
    • Tips for Older Kids
    • The 5 Personas
  • Lifestyle
    • Money
    • Contests & Promotions
    • Holiday
    • Spirituality
    • Home
  • TAP Recommends
  • Press Room
  • Products
  • Awards
    • Parents' Choice Awards 2023
  • Advertise With Us

CARSOME Launches its ‘Women Take the Wheel’ Initiative to Improve the Car Ownership Experience for Women

3 min read
CARSOME Launches its ‘Women Take the Wheel’ Initiative to Improve the Car Ownership Experience for Women

CARSOME will offers 30-day money-back guarantee for women customers throughout campaign period and introduces specialists who can facilitate the customer experience end-to-end.

In conjunction with International Women’s Day, Southeast Asia’s largest integrated car e-commerce platform, CARSOME, has announced its Women Take the Wheel initiative to be rolled out in Malaysia, Indonesia and Thailand in line with the company’s commitment to be more inclusive across all its touchpoints with society.

According to CARSOME data, the number of female car buyers has risen by more than 308% in 2022 compared to the previous year. In response to feedback from its female customers on their needs and challenges when purchasing pre-owned cars, the Women Take The Wheel initiative aims to empower female car buyers with a differentiated experience and offerings, taking into consideration their request to be educated and guided especially in the technical and process-related aspects of car buying during the early stages.

CARSOME Group President & Chief Financial Officer, Juliet Zhu said: “We’ve heard the feedback of our female customers and recognize the challenges they face throughout their car ownership journey. In addition to providing trust, transparency and choice through our digitized car buying and selling experience, ‘Women Take the Wheel’ is our way of supporting women in making informed and confident decisions. 

CARSOME, has announced its Women Take the Wheel initiative to be rolled out in Malaysia in conjunction with International Womens Day.

“This is just the beginning, and we are excited to work with our women customers to bring more benefits in the months ahead. It is also indicative of our long-term dedication towards driving a more inclusive environment for more balanced representation in the automotive industry. We hope what we have built today will become a baseline tomorrow to continue advocating for women.” 

As part of the Women Take the Wheel initiative, CARSOME will be piloting an elevated customer experience in Malaysia for women with 11 customer specialists at selected Inspection and Experience Centers including PJ Automall, Kepong, Kelana Jaya, Puchong, Klang, Seremban, Melaka, Skudai, Ipoh and Bayan Lepas. 

These consultants will support and guide female customers to provide them with a seamless experience right from the test drive to car ownership, after which customers will be able to access convenient after sales support through CARSOME’s digital touchpoints. 

The program also kicked-off with a 30-day money-back guarantee for female customers, first of such offering in the industry and free 1 month life insurance from Fi Life, one of CARSOME’s partners in the Women Take the Wheel initiative. This will be applicable during the campaign period from 8 – 31 March 2023. 

Parents will also be able to benefit from a Children’s Corner, which is being piloted at PJ Automall. Based on the reception and feedback, CARSOME will continue to refine and enhance these initiatives aimed at providing a friendlier experience for customers. 

CARSOME, has announced its Women Take the Wheel initiative to be rolled out in Malaysia in conjunction with International Womens Day.

At the launch of the Women Take The Wheel initiative, Juliet sat down with digital entrepreneurs Malek Ali, Founder of BFM and Fi Life; Sherry Sheriff, Co-founder of Wahine Capital; as well as Vanessa Gomes, Senior Writer at Digital Edge for a fireside chat titled ‘Elevating the Women Consumer Experience’.

As the digital revolution sweeping across Asia changes how people access and navigate significant life decisions such as investment, insurance and automotive purchases, the discussion was focused on how businesses can better anticipate the needs of women and cater to them more meaningfully. 

Female customers hoping to take advantage of these offers can head over to the CARSOME Autofair 2023 from 17 to 19 March 2023 at CARSOME PJ Automall. All CARSOME Certified cars booked during the Autofair will be eligible for discounts of up to RM8,000, two-years’ worth of warranty and many other free gifts.

Partner Stories
Kuatkan Sistem Imun Anak Dengan Laktoferin
Kuatkan Sistem Imun Anak Dengan Laktoferin
Rebut 10 Tawaran Terhebat Di Tesco Baby Fair 2020
Rebut 10 Tawaran Terhebat Di Tesco Baby Fair 2020
Lima Gaya Keibubapaan: Manakah Yang Sesuai Untuk Keluarga Anda?
Lima Gaya Keibubapaan: Manakah Yang Sesuai Untuk Keluarga Anda?
Belajar Cara Mengurus Wang: Panduan Untuk Ibu Bapa Asia
Belajar Cara Mengurus Wang: Panduan Untuk Ibu Bapa Asia

Got a parenting concern? Read articles or ask away and get instant answers on our app. Download theAsianparent Community on iOS or Android now!

img
Written by

theAsianparent

  • Home
  • /
  • Press Room
  • /
  • CARSOME Launches its ‘Women Take the Wheel’ Initiative to Improve the Car Ownership Experience for Women
Share:
  • Is My Child Too Short?

    Is My Child Too Short?

  • All-Inclusive Family Holiday Destinations for That Much-Needed Quality Time With Kids Only At Club Med

    All-Inclusive Family Holiday Destinations for That Much-Needed Quality Time With Kids Only At Club Med

  • City Lights and Coastal Breeze Destinations Appeal to Malaysian Families in 2023 

    City Lights and Coastal Breeze Destinations Appeal to Malaysian Families in 2023 

  • Is My Child Too Short?

    Is My Child Too Short?

  • All-Inclusive Family Holiday Destinations for That Much-Needed Quality Time With Kids Only At Club Med

    All-Inclusive Family Holiday Destinations for That Much-Needed Quality Time With Kids Only At Club Med

  • City Lights and Coastal Breeze Destinations Appeal to Malaysian Families in 2023 

    City Lights and Coastal Breeze Destinations Appeal to Malaysian Families in 2023 

Get advice on your pregnancy and growing baby. Sign up for our newsletter
  • Conceiving a Baby
    • Adoption
    • Pregnancy
    • Labour & Delivery
    • Marriage, Relationship & Sex
  • Baby
    • Baby Names
    • Ages & Stages
    • Parenting Tips
    • Breastfeeding & Nutrition
  • Health
    • Fitness
    • Allergy & Syndrome
    • Illness
    • Healthy Meal Tips
  • Education
    • Preschool
    • Primary School
    • Middle School
    • Special Education
  • Lifestyle
    • Home
    • Money
    • Holiday
    • Contests & Promotions
  • More
    • TAP Community
    • Advertise With Us
    • Contact Us
    • Become a Contributor


  • Singapore flag Singapore
  • Thailand flag Thailand
  • Indonesia flag Indonesia
  • Philippines flag Philippines
  • Malaysia flag Malaysia
  • Sri-Lanka flag Sri Lanka
  • India flag India
  • Vietnam flag Vietnam
  • Australia flag Australia
  • Japan flag Japan
  • Nigeria flag Nigeria
  • Kenya flag Kenya
© Copyright theAsianparent 2023. All rights reserved
About Us|Team|Privacy Policy|Terms of Use |Sitemap HTML
  • Tools
  • Articles
  • Feed
  • Poll

We use cookies to ensure you get the best experience. Learn MoreOk, Got it

We use cookies to ensure you get the best experience. Learn MoreOk, Got it

theAsianparent heart icon
Kami ingin menghantar anda pemberitahuan untuk berita terkini dan gaya hidup terkini.