KUALA LUMPUR, 11 January 2024 – This year, the brand has launched two all-new festive sets, perfect for inspiring quality family playtime, while doubling as beautiful centrepieces at home.
From 10 January to 9 February, families can embark on a fun-filled journey at 1 Utama Shopping Centre to celebrate the new year with exciting activities and exclusive promotions at the LEGO® The Realm of Possibilities event.
Festive sets for play and decoration
Discover the new 80116 LEGO Trotting Lantern and 80117 LEGO Good Fortune sets this Lunar New Year. Now in its seventh year since the debut of Chinese Traditional Festival sets, The LEGO Group continues to inspire creativity and family bonding with these latest festive releases.
Families can also add a touch of luck and beauty to your home this Lunar New Year. For a playful and auspicious addition to your home decor, the 40813 LEGO Lucky Cat is the perfect choice. This charming figure is believed to bring prosperity and good fortune.
To symbolise renewal and new beginnings, the 10342 LEGO Botanicals Pretty Pink Flower Bouquet, 10343 LEGO Mini Orchid, and 10344 LEGO Botanicals Lucky Bamboo sets are ideal for creating stunning, long-lasting floral arrangements too.
These sets are available at LEGO Certified Stores (LCS), LEGO Official Store on Lazada, Shopee, as well as major retailers and department stores in Malaysia.
Explore the realm of possibilities at 1 Utama
From 10 January to 9 February, join Eddy the Explorer and Sammy the Snake on an exciting adventure with the LEGO® The Realm of Possibilities event at the Ground Floor Luxe, 1 Utama Shopping Centre.
Upon registration, each explorer will receive a mission card, inviting them to complete three activity stations. The activities include building a LEGO Koi fish for the reunion dinner, collecting persimmons to bring good fortune to the village, and making fireworks and placing them in the valley.
After completing all three tasks, young explorers will receive an exclusive LEGO Firecracker, while adult explorers will receive a special voucher to use onsite for purchases, while stocks last. Don’t forget to send your wishes and dreams for the New Year on a striking 6-metre-tall e-lantern, offering a chance to start the year with positivity and promise.
In the spirit of festivity, families can celebrate the moment at the LEGO LNY Mosaic Wall or with Eddy and Sammy. They can also hunt for LEGO Angbaos at the diorama display to stand a chance to win LEGO sets.
On selected weekends, visitors can take photos with The LEGO Group’s first-ever Prosperity Mascot in Malaysia. There will also be lion dance performances for visitors to enjoy, and families can also marvel at the 3D Brick built LEGO Limited Edition Snakehead Minifigure and snap a picture for some extra blessings!
To celebrate the New Year, shoppers can also enjoy various festive promotions:
- Redeem a free limited edition LEGO Red Packet with a minimum spend of RM 168 on LEGO sets purchased at the event
- Redeem a LEGO Red Ceramic Mug with a minimum spend of RM 488 on LEGO sets purchased at the event
- Redeem a 30688 LEGO Creator 3in1 Tropical Toucan polybag with a minimum spend of RM 188, or a limited-edition 40707 Year of The Snake set with a minimum spend of RM 328 on LEGO sets purchased at LEGO Certified Stores
- Redeem a limited edition LEGO Mini Backpack with a minimum spend of RM150 for existing 1PAY users and RM100 for new 1PAY with 1PAY Scan & Pay at 1 Utama Shopping Centre
- Spend a minimum of RM100 at ONESHOP and receive a complimentary LEGO Mini Backpack +E-Angpau worth up to RM88
For more information on the activities schedule, exclusive promotions this Lunar New Year and LEGO sets details, please refer to the Annex.
Ágnes Molnár, Marketing Director of Singapore, Malaysia and APAC Travel Retail, The LEGO Group, said, “The Lunar New Year is a special time for families to come together, and at The LEGO Group, we aim to make these moments even more special through the power of play.
We are excited to celebrate the Year of the Snake with our latest festive sets and exciting event, in partnership with 1 Utama for the third consecutive year. By combining play with Chinese traditions, we hope to create lasting memories, while inspiring creativity, connection, and a deeper appreciation for Chinese culture.”
Ms Chai Ai Ping, Head of Advertising & Promotions for 1 Utama Shopping Centre said, “In this new Year of the Snake, we are excited to once again partner with The LEGO Group at 1 Utama to offer a unique and engaging Lunar New Year experience. Through interactive LEGO play and memorable photo opportunities, we’re inviting everyone to celebrate the Year of the Snake at the mall.”
Build long-lasting memories through LEGO play this Lunar New Year. For more information, visit the LEGO Malaysia website.