Malaysian mums witnessed the launch of Nutricia AptaGro by Danone Dumex over the weekend. Hosted by local celebrity and mum of four, Daphne Iking, the crowd was ushered into the start of the event with quirky anecdotes about her kids.
Guests were also treated to an educational video about the new growing up milk formula and testimonials from real mums.
Nutricia AptaGro was officially launched with a launch gambit, presented by Denis Phelps, Acting Country Manager of Danone Dumex Malaysia; Guillaume Lorcy, Marketing Director of Danone Dumex Malaysia; Normalis Mohd-Sharif, HR Director of Danone Dumex Malaysia; Frederic Lebas, Operations Director of Danone Dumex Malaysia; and Elspeth Hindle, Healthcare Nutrition Director of Danone Dumex Malaysia.
Time for fun and games
Excited families gathered to experience the introduction of the new growing up milk formula at Desa Park City on a bright and sunny Saturday morning.
During the fun-filled morning, kids were invited to push their physical limits by trying out The Resilience Challenge.
Starting with the Crane of Resourcefulness, the tots were given control over a pint-sized crane to dig into a sand pit. After which, they would be required to cross over the River of Perseverance, testing their ability to hold onto the mini Flying Fox the full distance.
The brave ones would go on to cross the Bridge of Daringness, before advancing to the Maze of Adaptability, where they would have to find their way out of.
Finally, they would climb up the Hill of Self-Reliance, guided by rock climbing grips, then sliding down to the finish line!
The kids also got to sample the new AptaGro milk during the event, which was being handed out by friendly Danone Dumex staff.
Sporting looks of content after all the fun and games, as well as a nice big gulp of the milk, the kids were ready to go for another round of The Resilience Challenge.
Nutricia AptaGro
AptaGro is Danone Dumex’s most advanced growing up milk formula to date, with a vision for parents to raise resilient children.
Resilience is the most important key to success in raising future-ready children in this fast-moving world. Gone are the days where parents are overprotective over their kids and shelter them from the ways of the world.
“The art of raising children now goes beyond providing them food and education. We need to expose them to the world so they can build resilience. And for this, their body needs to be ready,” says Denis Phelps.
For this, parents must too have resilience, adds Daphne Iking in her opening speech.
Nutricia AptaGro contains ActiveDuoBio+ and other essential nutrients for children to enhance their physical and learning development.
The growing up milk formula is packed with an internationally-patented combination of prebiotics GOS/IcFOS (9:1) and probiotic B. breve M-16V, boosting good bacteria in your child’s body.
The advanced formula also has the highest DHA (docosahexaenoic acid) level*.
*Compared to other growing up milk brands in the market as of Feb 2018. AptaGro contains 89.7mg/100g of DHA.
It is now available for online purchase on Lazada, as well as in Tesco, selected AEON, Cold Storage, Village Grocer, and Ben’s stores. You can also find Nutricia AptaGro at selected Chinese medical halls and baby stores.
For more information about AptaGro, visit www.aptagro.com.my and check out the official AptaGro Facebook page here.