Play Nation, Singapore-born play and lifestyle brand, is officially making its Malaysian debut today with the launch of its flagship pop-up at The Exchange TRX. The brand’s first flagship presence in Malaysia and the next step in their regional expansion, the pop-up introduces Malaysian fans to Play Nation’s signature blend of play, creativity and community.
The flagship pop-up brings Play Nation’s footprint in Malaysia to seven locations, sitting alongside a pop-up at Intermark Mall and dedicated brand spaces in five Parkson outlets. The retail roll-out follows years of growing presence in the market, with collaborations, pop-ups and brand activations alongside leading local partners such as FamilyMart, Jaya Grocer, KFC, Grab Malaysia and Publika Shopping Gallery.
“We’ve spent nearly two decades building Play Nation and bringing it to fans around the world, including Malaysia,” said Kai Jun Wong, Co-Founder and CEO of Play Nation. “The collector community here is passionate, and the strong response to our limited-time campaigns told us
Malaysia deserved more than a pop-up. We want Malaysian fans to experience Play Nation the way it was meant to be experienced, with the drops, the energy, and the community that makes play truly come alive.”
The Play Nation Universe at The Exchange TRX
The Play Nation pop-up at The Exchange TRX transforms the space into a full Play Nation universe, bringing together collectibles, collaborations and playful experiences for toy enthusiasts, collectors and anyone looking to rediscover the joy of play.
Designed as a space to explore, discover and collect, the pop-up features a selection of Play Nation’s latest collections alongside interactive experiences, customisation opportunities and photo moments. Visitors can get creative at the Do-It-Yourself Bar and create their own Ocean in a Bottle, a miniature ocean-inspired keepsake, for RM29.90 per bottle, or receive one complimentary with a minimum purchase of RM150. Visitors will be able to choose a mini figurine, fill their bottle with layers of sand, and personalise their creation with shells and pebbles before placing the figurine inside and sealing their bottle. The pop-up also includes a Play Nation-themed Photobooth with a selection of playful props, offering visitors the perfect opportunity to capture and share their Play Nation moments.
The Play Nation pop-up will feature familiar favourites including the Play Nation Heritage Series, Care Bears x Play Nation Global Collection, Sanrio Pikku! A Miniature World, Sanrio Jetset Journeys Blind Box and LINE Friends K-Blocks Mart Collection.
To celebrate the opening of the Play Nation pop-up, visitors can enjoy special promotional prices on selected Play Nation and Care Bears merchandise, with new offers rolling out across October and November.
More Places to Find Play Nation
The flagship pop-up is complemented by another standalone Play Nation pop-up at Intermark Mall at Ground Floor, right in front of Starbucks. Alongside The Exchange TRX and Intermark Mall, Play Nation has also expanded its presence through dedicated Play Nation brand spaces across selected Parkson department stores:
- Parkson Elite 1 Utama
- Parkson IOI City Mall
- Parkson Sunway Velocity
- Parkson Labuan
- Parkson Setia City Mall
Together, these locations give Malaysian fans more ways to discover and experience the Play Nation brand, and its growing range of collectibles, collaborations and playful experiences beyond its flagship pop-up at The Exchange TRX.
Play Nation’s Regional Journey
Play Nation’s Malaysian journey has been built through a growing network of collaborations and partnerships that have brought its products and characters into familiar spaces across the country. Over the years, these reflect the brand’s growing connection with Malaysian audiences and its approach to bring play into everyday experiences.
Past activations and launches have included the Sanrio Summer Wunderland Mini with FamilyMart, Sanrio Konbini with Jaya Grocer, Kuromi Plush Pendant with KFC, Rilakkuma Dolce Event 2025 with Intermark Mall, Umami Season Plush with Grab Malaysia, Sanrio Jetset with RHB Bank, Shinchan Mini Plush Collection with Jaya Grocer, Sanrio Character Relaxing Plush with Jaya Grocer and a Peanuts-themed Christmas activation with Publika Shopping Gallery.
Play Nation is now open at The Exchange TRX, Intermark Mall and selected Parkson outlets across Malaysia. In Singapore, Play Nation is available at major retailers islandwide including FairPrice Xtra, selected FairPrice, FairPrice Finest, FairPrice Xpress and Cheers stores, Don Don Donki, 7-Eleven and more.
