These cotton soft wipes are embossed with our CLINICALLY-PROVEN MILD™ formula of rich moisturizing agents. Each wipe works to gently but effectively clean baby’s skin before leaving a protective moisturizing later to help prevent nappy rash. Plus its non irritating light fragrance leaves baby smelling nice after every change. Dermatologically Proven Mild. Moms Trust JOHNSON’S®. Always Mild and Gentle.Open lid and remove quality seal. Seal lid after use to prevent drying.