Kuala Lumpur, 27th June 2024 – GoodMorning Global Group Holdings Berhad, a leading food technology player with 16 years in Malaysia today relaunched its improved version of VGrains with enhanced formula, MindVProTM, to tackle new-age cognitive development challenges of children and adolescents who are termed as Digital Natives.
The event was officiated by Dato’ Dr Lee Boon Chye, Non-Executive Chairman of the Board of Directors of Bioeconomy Corporation Sdn. Bhd. and former Deputy Health Minister between 2018 and 2020, marking the official launch and availability of the new formula alongside an educational roadshow, VGrains Wonderland, that will take place from the 26th to 30th of June 2024 at Sunway Pyramid.
“We see it as our responsibility to help Malaysian adolescents navigate cognitive growth hurdles posed by a constantly adaptive lifestyle. Our trademarked new MindVProTM is at the core of this responsibility, with the development of a product that spotlights the combination of Cordyceps Militaris, Palm Tocotrienol, Tiger Milk Mushroom, delivering 3 times higher lutein compared to the previous formulation, a potent antioxidant-proven to maintain eye, brain and skin health to help the children.
Our shift to Biotech research aligned with the National Biotechnology Policy 2.0 has facilitated largely the process of research for this improved formula. This formula has antioxidants, neuroprotection, eye protection and 18 types of grains which promote phytonutrients that will assist parents to protect their children’s health which may be impacted due to extended screen times, less outdoor play, unhealthy eating habits and reduced interactions,” shared Dato’ Dr. Lim Sin Boon, Group Executive Chairman and Founder of GoodMorning Global Group Holdings Berhad.
Award Winning Research Team
The new product was ideated and brought to development in early 2023. With global and local input, the product came together in the Group’s labs in Malaysia and was subject to rigorous testing and improvement to ensure efficacy and safety. The company aims to build a sustainable biotech ecosystem that allows actionable growth from research, to commercialisation, to technology, to supply chain and market capabilities.
Malaysia’s focus on IR4.0 and now on biotechnology will benefit industrial players in the F&B and health fields immensely to create a larger playing ground for business and knowledge expansion.
Good Morning Global’s Science, Technology and Innovation (STI) Department led award winning research on the star ingredients of it’s advance formula in collaboration with local universities to gain the Gold Medal at the 35th International Invention, Innovation, Technology Competition and Exhibition ( ITEX 2024) for RespiRemè® (Tiger Milk Mushroom) Research and the Bronze Medal for Research at Malaysia Technology Expo 2024 (MTE) on OriMili™ (Cordyceps militaris). 1
New Age Cognitive Roadblocks
Studies globally have echoed concerns of modern lifestyle and its impact on growing children. The Youth Index 2020 stated that an average Malaysian Adolescent spends 4 to 5 hours on mobile devices or the Internet daily, a number which can inflate in the coming years. i The same study explores dietary habits which indicate a significant intake of instant, high sugar and fast food types.
“Our children are at risk! The data proves that Malaysian adolescents spend several hours each day on their devices and are practising food habits which are not optimum for their brain and body health. This lifestyle is adversely affecting their health, leading to problems such as vision issues, mental health issues, nutrient deficiencies and metabolic disorders.’ acknowledged Dr. Mah Chin Liang, a General Medical Practitioneer with interest in family medicine.
VGrains recognizes these luxuries of modern and convenient life can create significant roadblocks for cognitive growth. Considering the need for a balanced lifestyle that nurtures children in Malaysia physically and mentally, the formula focuses on protecting the brain and eye health of the children by helping increase learning and attention span while reducing risks of macular degeneration which can be caused by blue light emission with Lutein from natural sources.
Natural antioxidants are present through multiple ingredients in VGrains to reduce oxidative stress and build overall health for the children.
Taste Driven
“GoodMorning specializes in functional food products designed to be enjoyed daily as breakfast or meal replacements. Taste is a crucial element of what we do because daily intake demands a flavour that works for our consumers. We adhered to this principle more so with VGrains as it is targeted at adolescents who are sharp judges of taste,” enthused Dato’ Dr. Lim.
The product promotes good health and great flavour delivering the goodness of nutrients like blueberry, purple sweet potato, corn in addition to the exclusive formula to deliver taste that works positively for your body.
“Following the capsule and soluble format that we are introducing today, we will also be exploring other ways to introduce this MindVProTM into food products that are appealing to the adolescent consumers. We hope to give our young Malaysians a healthy alternative of snacks and drinks that can satisfy their taste buds while protecting their cognitive and physical health,” concluded Dato’ Dr. Lim.
The supplement will be available in two forms, as VGrains Bottle 850g and VGrains Sachet in Box (12 x 30g) in major pharmacies, Chinese medical halls nationwide, and GoodMorning official eStore at www.goodmorning.com.my
