To encourage more family playtime during the holidays, The LEGO Group has partnered with play expert Jacinth Liew from Our Little Playnest to create engaging activities that families and friends can enjoy with their LEGO sets.
KUALA LUMPUR, 8 NOVEMBER 2024 – This festive season, The LEGO Group invites families and friends to connect meaningfully through creativity. With a series of fun activities, it aims to make the holidays less stressful and more joyful.
Ágnes Molnár, Marketing Director of Singapore, Malaysia & APAC Travel Retail, The LEGO Group said, “The holidays are a time of meaningful connections. By harnessing the power of play to turn ordinary moments into extraordinary memories, The LEGO Group offers a series of playful activities to bring families and friends closer together and empower them to create lasting memories with each other.”
Discover your Superpower of Play at The Exchange TRX
In partnership with Lendlease, The LEGO Group invites families and friends to join a fun adventure at The Exchange TRX. Little builders will become real-life heroes as they join Santa and his Elves on a mission to recover lost Holiday gifts. Through imaginative LEGO play, children will unleash their problem-solving skills to save the day!
The quest will take place from 27 November to 29 December. Some of the activity stations include:
- The Search For Santa’s Surprises: Draw a colour card and build two festive LEGO gifts from the LEGO brick pit to match the card colour with their superpower of creativity
- Lost & Found Elves: Use the superpower of problem-solving skills in this digital game to build a path to guide lost elves back to Santa’s workshop.
- Photo Taking with Play Squad: Snap a photo with our LEGO Santa 3D Brick Model and Christmas Tree.
Complete these challenges to redeem an exclusive LEGO Christmas Micro-Train and a RM10 LEGO voucher, while stocks last.
Spend a minimum of RM50 at the event to use the voucher. In addition, various fun-filled activities await. Participants can count the number of LEGO Reindeers in an enchanting festive diorama and submit their guess. Three lucky winners with the correct guess will win amazing LEGO sets. Lastly, don’t miss the chance to meet the jolly LEGO Santa Mascot on select weekends!
Discover new ways to play with LEGO sets for some family fun
To empower little builders at home this festive season, The LEGO Group has partnered with play expert and parenting coach, Jacinth Liew from Our Little Playnest, to create imaginative activities using LEGO sets that spark creativity, encourage imaginative play, and foster family bonds. These activities offer families endless possibilities for fun and learning. Adults can engage in heartwarming conversations with their loved ones too, using suggested prompts to spark imagination and connection.
The full list of suggested activities will be launched on Our Little Playnest’s Instagram by mid-November.
Take the stress out of gifting with LEGO sets for all ages
Make holiday gifting extraordinary and stress-free with The LEGO Group’s curated gift guide, offering something for everyone, from budding builders to seasoned collectors.
Gift the superpower of play and enjoy a 20% discount on selected LEGO sets from 1 November to 31 December. At the event, you can also redeem a limited-edition LEGO Drawstring Bag and a LEGO gift with a RM249 spend or a 40688 LEGO Trophy Award set with a RM450 spend. Don’t miss this opportunity to give the gift of endless fun and creativity.
Creative little ones can unleash their imagination with 42630 LEGO Friends Heartlake City Water Park, building fun friendship stories featuring Leo, Aliya, and Sara. Or they can ignite limitless building possibilities with the 10914 LEGO DUPLO Deluxe Brick Box. For speed aficionados, the 76922 LEGO Speed Champions BMW M4 GT3 & BMW M Hybrid V8 Race Cars or the 42169 LEGO Technic NEOM McLaren Formula E Race Car offer the thrill of speed and the chance to become a champion.
Young adventurers can defend the NINJAGO world with the 71812 LEGO NINJAGO® Kai’s Ninja Climber Mech, transport themselves to the magical world of Frozen with the 43244 LEGO Disney Frozen Elsa’s Ice Palace, embark on firefighting adventures with the 60414 LEGO City Fire Station with Fire Truck, or battle the Ender Dragon with the epic 21264 Minecraft® The Ender Dragon and End Ship.
Adult enthusiasts can also indulge their passions: art aficionados can recreate the iconic Hokusai wave with the stunning 31208 LEGO Art Hokusai – The Great Wave; motor heads can build the legendary McLaren MP4/4 with the 10330 LEGO Icons McLaren MP4/4 & Ayrton Senna; and holiday decorators can add a touch of LEGO magic to their homes with the festive 10370 LEGO Icons Poinsettia and 10339 LEGO Icons Santa’s Post Office.
For more information on our activities, promotions, and LEGO sets details, please refer to the Annex.
Share the gift of superpowers with your loved ones this holidays through LEGO play! The sets are available across LEGO® Certified Stores (LCS), LEGO® Official Store on Lazada, Shopee as well as major retailers and department stores in Malaysia.
