Kuala Lumpur, 22 August 2024 – Loop Earplugs, the leading innovator in stylish hearing protection solutions, is thrilled to announce its expansion into Southeast Asia with the launch of its full line of cutting-edge earplugs in Singapore, the Philippines and Malaysia. Loop’s product range, known for its perfect blend of functionality, comfort, and style, is set to redefine the way Southeast Asia experiences volume.
The expansion comes at a crucial time for the region. Recent studies indicate that up to 1 in 4 adults in Southeast Asian[1] urban centers are at risk of noise-induced hearing loss, particularly in countries like the Philippines, Singapore, and Malaysia. In the Philippines, hearing loss has been prevalent among children (7.5%) and adults (49.1%) over the years[2]. In Malaysia, noise-induced hearing loss was one of the most frequently reported conditions[3]. The rise of urbanisation and modern lifestyles has led to increased exposure to harmful noise levels, making hearing protection more important than ever.
Maarten Bodewes and Dimitri O co-founded Loop Earplugs at the end of 2016. As nightlife enthusiasts suffering from tinnitus, they sampled every earplug on the market – and were left wanting more. The engineering graduates left their steady jobs behind to embark on a new adventure – where Loop Earplugs was created to offer a better solution.
“We’ve been grateful for tremendous growth since 2016 when we founded Loop to help people navigate our noisy world. We only have one set of ears, and we live in a noisy world, so protecting our hearing is crucial,” said Loop Co-Founder Dmitri O.
Meanwhile, Cédric Schepers, Global head of operations at Loop Earplugs mentioned, “As Southeast Asian cities continue to grow and evolve, we’ve identified a crucial need for hearing protection that aligns with the region’s dynamic and style-conscious population. We’re excited to bring Loop’s innovative earplugs to this region, offering a solution that not only protects hearing but also complements the vibrant lifestyles of consumers in these markets. Our mission is to make hearing protection accessible, comfortable, and stylish, ensuring that everyone can enjoy life’s experiences to the fullest, at their volume.”
Earwear is Evolving
Loop has reimagined ‘earwear’ as a product category – in much the same way sunglasses did for eyewear: part fashion accessory, part lifestyle product, part functional necessity compatible with a whole range of activities and lifestyles. The brand offers a variety of earplugs tailored to different needs, and the product lineup includes:
- Loop Experience 2 (RRP RM114.71): For those who want to enjoy safer, crisper sound with our new improved earplugs. Best stylish hearing protection for live music and events.
- Loop Engage 2 (RRP RM114.71): Our new and improved earplugs offer discreet relief from everyday noise for clearer and focused conversations.
- Loop Quiet 2 (RRP RM74.46): Ultra-comfy earplugs made for sleep, deep focus, and getting inn your quiet bubble.
- Loop Engage Kids (RRP RM114.71): Catered for improved focus and creativity, stay engaged at school, manage social settings and control noise sensitivity. Note: Loop Engage Kids is safe for kids aged 6-12 to use.
- Loop Switch (RRP RM215.96): The convenience of three earplugs in one, controlled by a single switch to shift between Engage, Experience and Quiet modes, depending on the environment.
Loop’s award-winning product design is ever-evolving, thanks to a non-stop commitment to customer-centric innovation and a belief that ear protection should be a necessity that is a seamless, style-led addition to every lifestyle.
All Loop products come with multiple ear tip sizes to ensure a comfortable fit for every user and are available in a range of stylish colours to suit individual preferences. As Loop steps into the Southeast Asian market, it aims to revolutionise the way people think about and use hearing protection, making it an integral part of a modern, health-conscious lifestyle.
To find out more about Loop Earplugs, discover and purchase our available collections at www.loopearplugs.com.
[1] World Hearing Day – Statement by By Dr Poonam Khetrapal Singh, WHO Regional Director for South-East Asia
[2] A national survey of hearing loss in the Philippines — Macquarie University (mq.edu.au)
[3] Noise-induced hearing loss among manufacturing factory workers in Kuching, Sarawak: Prevalence and associated risk factors (e-mjm.org)
