Friso Gold® TrackEasy Is Malaysia’s First Smart Packaging For Milk

Friso Gold® TrackEasy Is Malaysia’s First Smart Packaging For Milk

Friso Gold TrackEasy is the first and only milk brand with a smart packaging feature to encourage parents to track their milk journey from source to supermarket.

Parents, you will be relieved to know that from now on, you can easily track the origins of your child’s milk from its source, all the way to when you buy it off a supermarket shelf. How? With Friso Gold® TrackEasy Milk Traceability System — a new feature introduced in its new smart packaging unveiled in June 2020.

Comprising milk powders catered for the motherhood journey – Frisomum Gold (pregnancy) and Friso Gold® Step 3 & 4 (growing up children) – Friso Gold and its TrackEasy app builds upon FrieslandCampina’s 140-year Dutch dairy expertise and the fact that it fully owns and controls the entire milk production process.

So, parents, you will not have to wonder anymore, if your milk is manufactured in an Asian country or if it comes directly imported from the source country.

With a QR code printed on each tin, parents can scan this to reveal in-depth information via the Friso Gold® app.

Parents will be able to see the real-time journey of the milk from the company’s dairy farming dates, milk collection dates, production process, quality auditing, packaging, and export dates, allowing them to make more well-informed decisions about their child’s milk. Check out this video to understand it better.

Dutch Lady Milk Industries Malaysia (DLMI) Managing Director Tarang Gupta revealed that parents today always research extensively on the milk brands that they plan to give to their children.

“According to a recent survey conducted by theAsianparent amongst 400 mums in Malaysia, 99% of respondents said they will trust a brand more if its products are of a good quality and have passed stringent quality control processes.

From this survey, quality is a key criteria for brand choice and Friso Gold® are giving parents the ability to see for themselves the journey behind our products,” he said.

friso gold trackeasy

Tarang added that the TrackEasy QR code allows parents to trace the full journey of the Friso Gold® product from our farms in the Netherlands and be assured of the authenticity, safety and quality of Friso Gold®, emphasising the importance of food security.

“This gives assurance to all our mothers of how this product was made, with the best and highest quality.”

“At Friso Gold®, we are able to provide this unique experience because we own over 11,000 farms and have full control over the single manufacturing process from grass to glass,” said Claire Daphne Dominic, Marketing Manager, Friso Gold® Malaysia.

friso gold trackeasy

Together with the launch of Friso Gold® TrackEasy, FrieslandCampina and DLMI are organising the first-ever search for the Top 50 Friso Gold® TrackEasy Mombassadors, a contest that will select 50 lucky mothers who stand to win RM5,000 in cash and 6 units of Friso Gold® products.

To stand a chance to become one of the Mombassadors, all you have to do is:

  • Purchase a Friso Gold® product with the new TrackEasy feature from any of these stores.
  • Snap a photo or record a video of yourself with the Friso Gold® TrackEasy on Instagram or Facebook.
  • Make sure your post is set to public.
  • Caption your experience using TrackEasy and why you would recommend it to other mothers.
  • Don’t forget to hashtag #FrisoGoldMombassador and tag @frisogoldMY

Contest ends on 16 August, so be sure to submit your entries by then!

To find out more about this contest, click here.

For a free sample of Friso Gold®, click here.

#FrisoGoldTrackEasy #FrisoGoldMombassador


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Sarah Voon

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