X
theAsianparent Malaysia Logo
theAsianparent Malaysia Logo
EnglishMalay
  • Becoming a Parent
    • Project Sidekicks
    • Pregnancy
    • Losing A Baby
    • Conceiving a Baby
    • Adoption
    • Labour & Delivery
  • Ages & Stages
    • Baby
    • Child
    • Pre-Teen & Teen
  • Parenting
    • Parenting Tips
    • Marriage, Relationship & Sex
    • Viral News
  • Health
    • Illness
    • Allergy & Syndrome
    • Vaccinations
  • Breastfeeding & Nutrition
    • Breastfeeding
    • Healthy Meal Tips
    • Formula
  • Education
    • Preschool
    • Primary School
    • Middle School
    • Special Education
  • Money Parenting
    • Tips for Parents
    • Tips for Toddlers
    • Tips for Older Kids
    • The 5 Personas
  • Lifestyle
    • Money
    • Contests & Promotions
    • Holiday
    • Spirituality
    • Home
  • TAP Recommends
  • Press Room
  • Products

The LEGO® Group Unveils New Video Celebrating the Importance of Family & Keeping Traditions Alive

4 min read
The LEGO® Group Unveils New Video Celebrating the Importance of Family & Keeping Traditions AliveThe LEGO® Group Unveils New Video Celebrating the Importance of Family & Keeping Traditions Alive

LEGO® Group has unveiled a new Chinese New Year campaign video to celebrate the special day while reminding viewers to spend time with family.

Ahead of the Chinese New Year, The LEGO® Group has unveiled a heartwarming video to celebrate and keep the cultural heritage behind the festive occasion alive, while reminding viewers the importance of spending quality time with families and loved ones.

Produced in collaboration with Malaysia TV show host and YouTube creator, Danny Ah Boy, the video titled “Abundant Joy” spotlights some of the traditions behind the Chinese New Year celebrations that have been passed on from generation to generation.

Through the eyes of the protagonist, Danny, on a visit back home for the festivities, the video takes viewers through a nostalgic journey as he reflects on his father’s quest to continue the legacy of Chinese culture through his calligraphy work, as well as the importance of family ties despite the physical distance.

The video also sees Danny and his family giving the gift of play during Chinese New Year as they build the new 80108 LEGO® Lunar New Year Traditions set together while learning about the customs and practices.

Rohan Mathur, Marketing Director of LEGO Southeast Asia, said, “As families near and far celebrate the festive season, we hope that this video will inspire people to relook at the heritage practices that bind us together, give the gift of play to each other, and rise to new heights in this new chapter in their lives.”

The video was introduced as part of The LEGO® Group’s Chinese New Year campaign, which also features the launch of two new Chinese Traditional Festival LEGO® sets, 80108 LEGO® Lunar New Year Traditions and 80109 LEGO® Lunar New Year Ice Festival, as well as the 31129 LEGO® Majestic Tiger. 

Chinese New Year campaign

80108 LEGO® Lunar New Year Traditions (RM 299.90) celebrates six different activities of the festive occasion with six brick-built scenes packed with authentic details. These include Spring Festival Shopping, making auspicious decorations, visiting family and exchanging red packets. Each module corresponds to a set of Chinese New Year pictures to help children learn Chinese customs through play.

Chinese New Year campaign

80109 LEGO® Lunar New Year Ice Festival (RM 449.90) shows the joyful scene of a Spring Festival Ice Skating Park where children celebrate the Chinese New Year with various winter activities in a beautiful ice and snow scene, such as skating on the lake, playing hockey, sledding with penguins and taking photos in a pavilion. As an added surprise, a tiger minifigure is also included in the set to mark the Year of the Tiger in 2022.

The LEGO® Group Unveils New Video Celebrating the Importance of Family & Keeping Traditions Alive

To celebrate the Year of the Tiger, the 3-in-1 31129 LEGO® Majestic Tiger (RM 219.90) offers versatile play experiences for families. It can be rebuilt into a cute red panda that sleeps in trees and munches on bamboo, a koi fish swimming through lakes, or can be left up to one’s imagination to create a new animal. Family members can enjoy building together, making for a fun, intergenerational role-playing activity during house visits.

Families can also tune in to a special Chinese New Year edition of LEGO® Playdate, a YouTube Live series that aims to bring fun and joy with quality content that ignites imagination and creativity. Learn how to create new year accessories to complete the outfit with LEGO® DOTS, enjoy multiple product giveaways, and participate in contests.

Watch the latest video by The LEGO Group for the Chinese New Year on The LEGO Group YouTube Channel, Danny Ah Boy’s YouTube channel and The LEGO Group Facebook page. For more information, please visit the LEGO Malaysia website and LEGO Malaysia Facebook page. 

Disclaimer: You are not allowed to share this article on any other website or on Facebook without providing proper credit and the original article link on theAsianparent Malaysia website.

Partner Stories
This Exclusive Mum-Club Gives The Best Vouchers, Freebies and Offers. Be A Member Today!
This Exclusive Mum-Club Gives The Best Vouchers, Freebies and Offers. Be A Member Today!
5 ways to teach perseverance to children, according to Jack Ma
5 ways to teach perseverance to children, according to Jack Ma
Kebebasan Kewangan Terjamin Melalui Etika Kerja Yang Baik dan Simpanan
Kebebasan Kewangan Terjamin Melalui Etika Kerja Yang Baik dan Simpanan
Early Nutrition Is Vital for Your Child’s Digestive System! Here’s How To Ensure Your Child Absorbs As Much As Possible
Early Nutrition Is Vital for Your Child’s Digestive System! Here’s How To Ensure Your Child Absorbs As Much As Possible

Got a parenting concern? Read articles or ask away and get instant answers on our app. Download theAsianparent Community on iOS or Android now!

img
Written by

theAsianparent

  • Home
  • /
  • Press Room
  • /
  • The LEGO® Group Unveils New Video Celebrating the Importance of Family & Keeping Traditions Alive
Share:
  • Celebrating Mothers With the Gift of Wellness at Chenot Spa, One&Only Desaru Coast

    Celebrating Mothers With the Gift of Wellness at Chenot Spa, One&Only Desaru Coast

  • The Gift of Healthy Hair: Dyson Hair Care Experience This Mother’s Day

    The Gift of Healthy Hair: Dyson Hair Care Experience This Mother’s Day

  • Mother's Day Special: "The New Twins. Fashionable Mother & Stylish Daughter"

    Mother's Day Special: "The New Twins. Fashionable Mother & Stylish Daughter"

app info
get app banner
  • Celebrating Mothers With the Gift of Wellness at Chenot Spa, One&Only Desaru Coast

    Celebrating Mothers With the Gift of Wellness at Chenot Spa, One&Only Desaru Coast

  • The Gift of Healthy Hair: Dyson Hair Care Experience This Mother’s Day

    The Gift of Healthy Hair: Dyson Hair Care Experience This Mother’s Day

  • Mother's Day Special: "The New Twins. Fashionable Mother & Stylish Daughter"

    Mother's Day Special: "The New Twins. Fashionable Mother & Stylish Daughter"

Get advice on your pregnancy and growing baby. Sign up for our newsletter
  • Conceiving a Baby
    • Adoption
    • Pregnancy
    • Labour & Delivery
    • Marriage, Relationship & Sex
  • Baby
    • Baby Names
    • Ages & Stages
    • Parenting Tips
    • Breastfeeding & Nutrition
  • Health
    • Fitness
    • Allergy & Syndrome
    • Illness
    • Healthy Meal Tips
  • Education
    • Preschool
    • Primary School
    • Middle School
    • Special Education
  • Lifestyle
    • Home
    • Money
    • Holiday
    • Contests & Promotions
  • More
    • TAP Community
    • Advertise With Us
    • Contact Us
    • Become a Contributor


  • Singapore flag Singapore
  • Thailand flag Thailand
  • Indonesia flag Indonesia
  • Philippines flag Philippines
  • Malaysia flag Malaysia
  • Sri-Lanka flag Sri Lanka
  • India flag India
  • Vietnam flag Vietnam
  • Australia flag Australia
  • Japan flag Japan
  • Nigeria flag Nigeria
  • Kenya flag Kenya
© Copyright theAsianparent 2022. All rights reserved
About Us|Team|Privacy Policy|Terms of Use |Sitemap HTML
  • Tools
  • Articles
  • Feed
  • Poll

We use cookies to ensure you get the best experience. Learn MoreOk, Got it

We use cookies to ensure you get the best experience. Learn MoreOk, Got it

theAsianparent heart icon
Kami ingin menghantar anda pemberitahuan untuk berita terkini dan gaya hidup terkini.